The market for natural colors in cosmetics continues to expand worldwide on account of increased awareness among consumers of side effects associated with prolonged use of some synthetic coloring compounds, and the current trend towards healthful, natural ingredients in cosmetics. Manufacturers seek natural coloring materials that offer additional multi-functional effects in foundations, lip care products, hair coloring, and other color cosmetics, including UV protection, anti-aging, and related functionalities. Several of the natural colors that meet these requirements evolved from traditional use in foods and cosmetics. These are usually plant pigments or dyes with a history of safe human use.

Natural Actives

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